Nov 4, 2021
In this episode, Adam chats with Mudit Jaju, Global Head of
Commerce at Wavemaker on integrating eCommerce into overall
business objectives. The discuss how advertisers can leverage
non-eCommerce media to drive eCommerce outcomes, and set the right
KPIs with measurement and attribution.
Mudit breaks down how to build brand experiences with contextual
targeting, and how luxury brands are tackling eCommerce by
investing in and understanding the need for a comprehensive data
ecosystem.